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In a Customer Relationship Marketing (CRM) platform, the Sales Module serves as the linchpin for managing the customer acquisition process, from lead generation to deal closure. This module aids businesses in streamlining their sales pipeline, ensuring every sales activity and interaction is logged and analyzed for maximum efficiency. The core value it offers includes shortened sales cycles, improved sales team productivity, and enhanced forecasting accuracy. While there are literally thousands of CRMs to choose from to integrate into your business, Salesforce presents a comprehensive sales module with AI-powered insights, whereas HubSpot offers an intuitive interface for sales tracking and management. For up-and-coming companies, Liteview and Freshsales provide a flexible and easy-to-use platform, supporting small businesses in optimizing their sales processes.