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In a Customer Relationship Marketing (CRM) platform, the Operations Module is the foundation for optimizing backend business processes, from inventory management to supplier interactions. It plays a vital role in ensuring operational efficiency, cost reduction, and supply chain optimization. The primary advantages include streamlined operations, enhanced resource allocation, and improved decision-making based on real-time data. While there are literally thousands of CRMs to choose from to integrate into your business, Salesforce excels in offering comprehensive operations modules suited for large-scale enterprises. At the same time, solutions from Liteview, Zoho CRM and Freshsales are designed to meet the specific needs of small to medium-sized businesses, enabling them to achieve operational excellence without significant investment.