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In a Customer Relationship Marketing (CRM) platform, the Content Management System (CMS) Module offers businesses the tools necessary to create, manage, and publish digital content efficiently. It is crucial for maintaining an up-to-date and engaging online presence, facilitating content marketing, and enhancing SEO performance. The inherent value lies in streamlined content workflows, easier collaboration among teams, and seamless content publishing. While there are literally thousands of CRMs to choose from to integrate into your business, Salesforce and HubSpot lead the market with their integrated CMS solutions, enabling businesses to deliver personalized content experiences. For emerging businesses, Liteview and Zoho CRM's CMS module provides an accessible entry point into managing digital content with ease.