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In a Customer Relationship Marketing (CRM) platform, the Marketing Module is specifically designed to empower businesses to automate and streamline their marketing efforts. It is a potent tool for crafting, executing, and monitoring marketing campaigns across various channels, ultimately aimed at boosting lead generation and elevating brand visibility. The value it brings to a company encompasses enhanced campaign efficiency, targeted marketing strategies, and in-depth analytics to gauge performance. While there are literally thousands of CRMs to choose from to integrate into your business, some major CRM providers like Salesforce and HubSpot excel in offering robust marketing modules, equipped with advanced features such as segmentation, email marketing, and analytics. For smaller businesses looking for effective budget-friendly tailored solutions, Liteview and Zoho CRM offer effective marketing modules, making it easier to engage with their audience and track campaign effectiveness.